Course Outline

Introduction

  • Overview of Salesforce Marketing Cloud
  • Key features and benefits
  • Understanding the Salesforce Marketing Cloud architecture
  • Integration with Salesforce CRM

Email Studio

  • Basics of email marketing
  • Navigating the Email Studio interface
  • Creating and managing email templates
  • Segmentation and subscriber management
  • Conducting A/B testing and email analytics

Journey Builder

  • Introduction to customer journeys
  • Designing and building customer journeys
  • Triggering mechanisms and journey settings
  • Personalization and dynamic content
  • Analyzing journey performance

Audience Builder and Segmentation

  • Understanding audience builder
  • Creating segmented audiences
  • Data import and management
  • Cross-channel segmentation strategies

Automation Studio

  • Introduction to marketing automation
  • Automation studio interface and features
  • Building and managing automation workflows
  • Integrating automation with journeys
  • Reporting and analytics for automation

Mobile Studio

  • Mobile marketing essentials
  • SMS and MMS marketing strategies
  • Setting up mobile campaigns
  • Mobile messaging and push notifications
  • Analyzing mobile marketing performance

Social Studio

  • Integrating social media with marketing cloud
  • Social media marketing strategies
  • Managing social media content and engagement
  • Social listening and analytics

Advertising Studio

  • Overview of advertising studio
  • Creating and managing advertising campaigns
  • Audience building for advertising
  • Tracking and measuring ad performance

Data Management

  • Understanding data structure in marketing cloud
  • Data import and export techniques
  • Data security and compliance
  • Using data extensions and SQL queries

Summary and Next Steps

Requirements

  • Basic understanding of digital marketing
  • Basic knowledge of Salesforce CRM

Audience

  • Marketing professionals
  • Salesforce administrator
 21 Hours

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (4)

The way of interaction with students

izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration

Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.

Craig - Superior Minerlas
Course - Salesforce for End Users

application scenarios introduction

Rachel - ge ren
Course - Salesforce CPQ for Administrators

The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.

Libuseng Moqoboko - Gemalto Southern African (Pty)Ltd
Course - Salesforce Lightning

Upcoming Courses

Salesforce Marketing Cloud

2025-06-09 09:30
21 hours
Porto Alegre - Guaiba Business Center
$ 30165 (Online)
$ 30630 (Classroom)

Salesforce Marketing Cloud

2025-06-23 09:30
21 hours
Brasilia - Corporate Financial Center
$ 30165 (Online)
$ 30615 (Classroom)

Salesforce Marketing Cloud

2025-07-07 09:30
21 hours
Brasilia - Parque Cidade Corporate Building
$ 30165 (Online)
$ 30765 (Classroom)

Salesforce Marketing Cloud

2025-07-21 09:30
21 hours
Vitoria, Work Center Corporate - Alexandre Buaiz
$ 30165 (Online)
$ 30765 (Classroom)

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